As a leading enterprise in the new energy industry, Sunshine New Energy Development Co., Ltd. has seized the opportunity of transformation and adhered to the "two legged" approach of domestic and international development. The company's overseas business has rapidly expanded to more than 20 countries around the world, including Kazakhstan, Australia, and Spain. The market space for new energy storage is vast, and the company continues to increase research and development investment, aiming at the new field of integrated development of wind solar energy storage and hydrogen charging, accelerating core technology research and development, and jointly exploring new markets with local partners to achieve mutual benefit and win-win results. "Liu Bin, the company's business director, said that thanks to the advantages of core technology and the support of a well-established domestic industrial and supply chain, overseas business is progressing smoothly. In the process of competing for overseas markets, new energy storage enterprises have demonstrated significant development potential and competitiveness in the international market by leveraging their technological advantages, industrial advantages, and layout advantages. From the perspective of technological routes, China's new energy storage industry has multiple technological routes, including lithium-ion batteries, compressed air energy storage, flow batteries, solid-state and semi-solid state batteries, and sodium ion energy storage, achieving a diverse range of technological routes. China's new energy storage technology is generally in a leading international position, and Chinese enterprises have provided high-performance energy storage products for the world, "said Liu Yanlong, former secretary general of the China Chemical and Physical Power Industry Association. Taking lithium batteries as an example, China has a complete industrial chain, huge costs, and talent advantages, occupying more than 75% of the global market share and outstanding industrial advantages. According to statistics from the China Chemical and Physical Power Industry Association, the cumulative export quantity of lithium-ion batteries in China in 2024 was 3.914 billion, a year-on-year increase of 8.1%. From the perspective of industrial development, the updating and iteration of various technologies have expanded different application scenarios and extended the new energy storage industry chain. The 300000 kilowatt level compressed air energy storage power station has been completed and put into operation, promoting the research and application of domestically produced large capacity air compressors and other equipment, and driving China's compressed air energy storage technology to be at the forefront of the world; The landing of sodium ion battery energy storage projects will further deepen the exploration of the application of large-scale sodium ion energy storage power stations; Multiple cities have built grid type energy storage projects, effectively enhancing the ability of new energy storage to support the safe and stable operation of the power grid... The integration of technological innovation and industrial innovation promotes each other, and new technologies, models, and scenarios are constantly emerging. As a new quality productivity in the energy field, the new energy storage technology has high content, long industrial chain, and involves multiple links. "In the view of Bian Guangqi, Deputy Director of the Energy Conservation and Technology Equipment Department of the National Energy Administration, the high-quality development of the new energy storage industry has comprehensively driven industrial innovation, talent cultivation, and international cooperation in related fields. From the perspective of market layout, in the face of a complex and ever-changing external environment, new energy storage enterprises are calmly seeking opportunities in times of crisis by adjusting their export strategies, accelerating technological iteration, and expanding into emerging markets. As a leading global enterprise in household energy storage, Shanghai Paineng Energy Technology Co., Ltd. promotes the improvement of enterprise quality and efficiency through strengthening technological innovation, and accelerates the application and expansion of new technologies such as sodium ions in the product end. At the same time, we will accelerate our global layout, jointly build overseas energy storage factories with Italy's trading partners, and expand our overseas circle of friends. The vice president of the company, Song Jinpeng, said that despite fierce competition in overseas markets, China's new energy storage products are increasingly recognized by overseas users due to continuous efficiency improvement and cost advantages, contributing Chinese strength to the global energy transformation. Some companies are deploying production bases close to overseas user markets, from direct product exports to establishing localized overseas supply chains, which is becoming a new trend. Liu Yanlong said that various technologies in the field of new energy storage are accelerating innovation and iteration, and the game in the overseas energy storage market is becoming more intense. In the long run, the global energy storage market will continue to maintain a growth trend.

The "going global" of the industry faces three major challenges. While new energy storage enterprises are accelerating their "going global", intensified industry competition, new trade barriers, and lagging industry standards have become the three major challenges for the new energy storage industry to participate in overseas competition. The competition in the global energy storage industry is intensifying. With the acceleration of global energy green and low-carbon transformation, countries are actively seizing market opportunities. Industry insiders interviewed stated that although China's energy storage industry has multiple advantages, the rapid technological iteration and innovation in the energy storage industry determine who will take the lead in the global market by mastering the first mover advantage in technology. Liu Yanlong said, for example, as an important development direction for next-generation energy storage technology, solid-state battery technology has become a technology competition target in many countries and regions such as the United States, Japan, and Europe. Various countries are competing in the research and development, industrialization, and commercialization of solid-state batteries, hoping to seize industry opportunities and drive the development of related industrial chains and supply chains such as materials, equipment manufacturing, and system integration. New trade barriers hinder industries from going global. Industry insiders have reported that the European Union has successively introduced new industrial policies such as the Key Raw Materials Act and the Battery and Waste Battery Regulations. The United States has also imposed tariffs on China's lithium battery exports, and coupled with the accelerated formation of new green trade barriers, it has created new constraints for China's energy storage industry to go global. Liu Yanlong said that as one of the world's major energy storage markets, the United States has accelerated the establishment of its domestic industrial chain in recent years. The US Inflation Reduction Act and its related regulations promote the localization of lithium batteries and their core materials procurement, while restricting Chinese companies from investing in and building factories in the United States. In addition, the export of lithium battery products faces a higher "green" threshold. According to the battery carbon footprint accounting rules released by the European Union, relevant battery companies must establish an effective carbon footprint management system to accurately measure and report carbon emissions. However, China currently lacks a comprehensive carbon footprint accounting standard and battery carbon footprint data for enterprises. Industry insiders say that with the rapid development of the energy storage industry, overseas markets will have increasingly high requirements for product safety, low-carbon environmental protection, and other aspects. The lag in standards affects the high-quality development of the industry. The interviewed companies have reported that in order to participate in international competition, they need to adapt to new rules and changes in the global market. The lag in relevant standards has become a bottleneck that restricts their ability to go global and is not conducive to ensuring product quality. Industry insiders say that domestic energy storage products lag behind international mainstream standards in key indicators such as thermal runaway management and fire protection. For example, Europe requires energy storage systems to pass stricter "thermal diffusion" tests, and Chinese companies need to invest in research and testing resources repeatedly when going abroad, which invisibly weakens their price competitiveness and may even miss the overseas bidding window period. The safety of energy storage batteries is related to the sustainable development of the industry, and their product safety involves front-end manufacturing, back-end management systems, and system integration, requiring a comprehensive testing and evaluation standard system. Liu Yanlong said that the current standard system lags behind the speed of industrial development and is not conducive to expanding overseas markets. Standard lag also leads to disorderly competition. Export enterprises have reported that domestic manufacturers' disorderly competition has led to a decrease in chip prices from around 1 yuan/watt hour two years ago to 0.4 yuan/watt hour or even lower. In the view of Wang Xiaoqiang, Senior Vice President of China Innovation Aviation Technology Group Co., Ltd., some export enterprises pursue short-term benefits and engage in disorderly competition, which has an impact on the image of Chinese brands and reflects the shortcomings of lagging export standards in the industry.

Building a new channel for enterprises to go global. In order to solve the difficulties faced by new energy storage enterprises going global, industry insiders interviewed suggested accelerating the research and development of key core technologies, enhancing the internal driving force of enterprises, accelerating the improvement of technical standards and industry norms, and building a multi-channel platform for internal and external cooperation and exchange to better assist new energy storage enterprises in going global. Focus on key areas of competition and accelerate technological research and development. From the research and development of key technologies and materials, it is still necessary to increase policy support. Liu Yanlong said that in the research and development of next-generation battery technology, countries such as the United States, Japan, and South Korea are accelerating their catching up. It is suggested that relevant departments strengthen policy support for backbone research institutions and leading enterprises, increase support for next-generation battery technology and new materials, and maintain the leading advantage of energy storage industry technology. From the perspective of the enterprise itself, enhancing endogenous driving force is still the key to development. Xia Aimin, Deputy General Manager of Shanghai Haiyouwei New Materials Co., Ltd., said that some small and medium-sized new energy enterprises should abandon the "borrowing mentality" of technological innovation, and should not wait for patents and experience from top enterprises. Instead, they should actively change their mindset, enhance their technological research and development and operational management capabilities. Meanwhile, Xia Aimin suggests that in the future, mobile energy storage and household energy storage can be combined as one of the ways for energy storage products to go global. The business of related enterprises needs to shift from simple household photovoltaic power generation and energy storage to comprehensive energy storage solutions, achieve personalized customized production, and continuously expand new space in foreign markets. Actively respond to changes in foreign markets and improve the industry's regulatory system. From the perspective of top-level design, relevant departments need to further improve technical standards and management systems in areas such as product safety and low-carbon environmental protection. Chen Derong, Executive Director of the Central Research Institute of GCL Holdings Limited, said that improving relevant technical standards, accelerating the establishment of a carbon emission management system for new energy storage products, participating in the formulation of global carbon neutrality rules, and enhancing China's voice in trade rule formulation. At the same time, we will improve industry production standards and strictly control the inspection and certification of exported products. Give full play to the role of industry associations to better consolidate consensus and develop norms. Yang Bao, Global Marketing President of Trina Solar, said that relevant regulatory authorities should organize industry associations and enterprises to strengthen industry self-discipline and supervision, avoid the phenomenon of "internal competition" in the industry, and strengthen patent technology protection to prevent the outflow of core technologies. Strengthen internal and external cooperation to create conditions for enterprises to go global in groups. Some core raw materials for energy storage batteries have a high dependence on overseas markets, and it is necessary to strengthen cooperation and exchanges with overseas resource countries to create a better environment for enterprises to go global. Liu Yanlong suggested building an international market exchange information platform to provide information technology support and consulting services for small and medium-sized enterprises to expand their overseas markets, helping them accurately assess overseas markets. At the same time, the "going global" of advantageous industries requires broadening our thinking and achieving a "multi legged" approach, such as exporting products to technology output and establishing overseas cooperative factories. Xia Aimin said that while aligning with international mainstream technology and environmental standards, upstream and downstream enterprises in the industrial chain should cooperate with each other and go global together. Relevant departments, chambers of commerce, financial institutions, and other parties should provide good services. Overseas enterprises can consolidate their strength by establishing "investment funds" and other means to better adapt to the new situation in overseas markets. Beyond large capacity, the evolution of long-term energy storage may reach its peak. On the one hand, following the "Document No. 136" that opened up the entry of new energy into the market and abolished the mandatory allocation and storage system, the Central Office and the State Council have issued opinions on improving the pricing governance mechanism. On the other hand, CATL, Huawei, and BYD have all significantly entered the energy storage industry and targeted disruptive energy storage formats, which may bring about a "transformative" evolution. In 2025, the energy storage industry is undergoing a truly seismic transformation. On the one hand, following the "Document No. 136" that opened up the entry of new energy into the market and abolished the mandatory allocation and storage system, on April 2nd, the General Office of the Communist Party of China Central Committee and the General Office of the State Council issued opinions on improving the price governance mechanism. The document proposes to improve energy pricing policies that promote green and low-carbon transformation. Establish a sound pricing mechanism for regulating resources such as natural gas power generation and energy storage, and better leverage its supporting role in building a new type of power system. Improve the pricing policy for nearby trading of new energy and optimize the pricing mechanism for incremental distribution networks. This is another heavyweight policy "bomb" after Document No. 136, which will further promote energy storage into the era of trading. This means that energy storage will enter the normalization of high-frequency calling, no longer a "decoration" that is built but not used. From overseas cases, the core of high-frequency calling lies in the guarantee of project revenue and the reconstruction of energy storage ecology. In the past decade, China's energy supply and demand situation has undergone significant changes, shifting from a relatively loose state to a tightly balanced state. The power structure has also undergone significant changes, with the proportion of thermal power installed capacity in the total power generation installed capacity decreasing from about 66% in 2015 to about 43% in 2024, and the total installed capacity of new energy is about to "rival" thermal power. When the industry's attention is focused on the "bigger, more economical" capacity competition, it is not difficult to find from recent annual reports of companies such as CATL, Huawei, BYD, etc. that industry leaders are constantly expanding their cake in the energy storage field, while at the same time brewing a "transformation" centered on technological paradigm reconstruction, which may lead to the fission of energy storage application scenarios into business model disruption. In 2024, CATL's revenue from energy storage batteries reached 57.29 billion yuan, accounting for 15.8% of the total revenue. Similarly, although BYD has not disclosed its energy storage performance separately, it can still be seen that it has a considerable volume. The revenue of BYD Auto, automotive related products, and other product businesses (transportation equipment and electrical manufacturing) is approximately RMB 617.382 billion, accounting for 79.45% of the total revenue. Photovoltaic and energy storage are included in this product category as secondary rechargeable battery businesses. After CATL and BYD, Huawei has also demonstrated good performance in the energy storage field. In 2024, it achieved a global sales revenue of 862.1 billion yuan, of which Huawei's digital energy business contributed 68.7 billion yuan in revenue, comparable to Tesla's energy storage revenue in 2024. This sector of business has surpassed cloud computing to become Huawei's third largest business pillar. From multiple dimensions, the evolution direction of energy storage will not only see the continuous increase of battery cells and system capacity, but also more diverse changes. At the technical level, the energy storage industry is shifting from "how much electricity to install" to "how to use electricity more intelligently"; At the level of application scenarios and business models, energy storage may undergo a "transformative" evolution in multiple aspects. The ultimate challenge of long-term lithium-ion batteries is that the National Development and Reform Commission's "Action Plan for Accelerating the Construction of a New Power System (2024-2027)" explicitly lists long-term energy storage as a "key supporting technology" and provides revenue guarantee through a capacity pricing mechanism. It is expected that by 2025, the proportion of bidding for energy storage projects with a capacity of more than 4 hours will significantly increase. The competition for long-term energy storage technology has forced lithium batteries to continuously extend their boundaries. In March of this year, Quinbrook Infrastructure Partners announced that its subsidiary Private Energy Partners had partnered with CATL to develop an 8-hour long-term energy storage system called EnerQB. It is claimed that CATL's system is the world's first true 8-hour battery energy storage system, and plans to deploy energy storage systems with a total capacity of over 3GW at multiple sites in Australia. These sites will not only serve existing partners, but also target emerging commercial and industrial customers. According to Peak's understanding, the launch of this product will achieve an 80% increase in energy density through innovative underlying architecture, and promote the integration of renewable energy and the upgrading of the power grid into a new era. EnerQB achieves a 25% reduction in cost per kilowatt hour compared to traditional lithium-ion long-term systems while maintaining efficient charging and discharging rates through native design, and is compatible with Quinbrook's Quintrace platform for real-time optimization of grid carbon intensity and revenue. The birth of EnerQB by CATL not only rewrote the technological boundaries of lithium energy storage, but also redefined the underlying logic of global energy transformation. In the report, Huawei Digital Energy mentioned its breakthrough in the field of grid based energy storage by creating intelligent string based grid based energy storage solutions, promoting the shift of user-friendly technology from "following the grid" and "supporting the grid" to "enhancing the grid". The proportion of new energy installed capacity has exceeded 40%, but problems such as lack of inertia in the power grid and voltage fluctuations have intensified. In this context, grid based energy storage has risen from a "cutting-edge technology" to a "strategic necessity". Top companies such as Sunac Power, Huawei, Xuji Electric, and Nanrui Jibao have released numerous technological breakthroughs. The core of grid based energy storage lies in simulating the characteristics of synchronous generators through power electronic devices to achieve voltage source control. Huawei's "multi site self synchronous amplitude frequency modulation technology" can increase the reactive power response speed to 10ms, supporting the stable operation of gigawatt level photovoltaic microgrids; The PowerTitan 2.0 system of Sungrow Power has verified in advance the black start capability of Xizang in 4500m high altitude and -40 ℃ extreme cold scenarios through the full link simulation platform. The Action Plan for High Quality Development of New Energy Storage issued by the National Energy Administration clearly lists grid construction technology as a key research direction, and Beijing and Guangdong provide a 30% investment subsidy for demonstration projects. When grid based energy storage changes from "optional" to "mandatory", its significance goes beyond the technology itself - this is a paradigm revolution in the power system from "source following load" to "source grid load storage coordination", which will lead to scenario based fission and leap from the grid side to the "cell level" energy network. According to GGII's prediction, the global installed capacity of grid based energy storage will exceed 200GW by 2030, with a penetration rate of over 40% in the Chinese market. From the grid side to the "pan energy storage" ecosystem, Ningde Times is utilizing the integration of battery swapping, energy storage, and renewable energy to form a more efficient "integrated light storage and charging" energy network through the "chocolate battery swapping" ecosystem. Adding B2G technology is an important step in CATL's transformation from a simple battery manufacturer to an energy service provider, reflecting its broader goal of a "zero carbon grid" - to establish an independent energy system capable of supplying power to large data centers and even a city. Zeng Yuqun predicts that the revenue from developing and managing a "zero carbon grid" may be "ten times" greater than supplying electric vehicle batteries. Based on the revenue of Ningde Times' power battery system of 253 billion yuan in 2024, the scale of this business may exceed 2.5 trillion yuan. According to the description of Ningde Times, the "zero carbon grid" is not a simple energy storage system, but a comprehensive energy solution that integrates solar energy, wind energy, energy storage, and electric vehicle transmission technology to the grid. Huawei has repeatedly mentioned its "integrated photovoltaic, energy storage, and charging" strategy in its annual report, integrating photovoltaic, energy storage, and charging facilities to build a closed-loop energy ecosystem. For example, its intelligent photovoltaic solution will ship 176 gigawatts in 2024, with a 66% increase in energy storage shipments, and will collaborate with partners to promote high-quality industry development through the "Spark Ignition" initiative. In the next three years, Huawei will deeply bind its power grid, automotive companies, and data center customers through the "Tianshui Plan" and "Dishui Plan", and build a three in one ecosystem of "energy storage+computing power+transportation". On March 17th, BYD launched megawatt flash charging technology, with a peak charging power of 1 megawatt (1000kW) and a 5-minute replenishment of 400 kilometers of range. It is reported that BYD has built a "1 host+1 energy storage cabinet" storage and charging system, where the energy storage cabinet has a capacity of 225kWh and a maximum output power of 800kW. When the energy storage cabinet works in conjunction with the power grid, the total output power can reach 1360kW, that is, when charging with a single gun, the maximum charging power is 1000kW, and when charging with two guns, the total charging power can reach 1360kW. The further evolution and exploration of the storage and charging mode will become a new development format in 2025. As stated by Gao Jifan, Chairman of Trina Solar, there are three key factors to achieving carbon neutrality. The first is to continuously improve the conversion efficiency of solar energy and reduce costs through continuous technological innovation; The second is to vigorously develop energy storage systems, such as new energy storage technologies, products, and applications such as lithium battery energy storage and sodium battery energy storage; The third is to vigorously develop high-voltage and transmission, especially DC distribution technology and systems, and build a new zero carbon and low-carbon energy system mainly based on new energy. Among them, the most important thing is to further integrate carbon free electricity energy with terminal energy electrification, such as building zero carbon buildings, zero carbon factories, zero carbon mining, zero carbon transportation, etc. From the exploration of energy storage safety, to the AI driven operation and maintenance revolution, and to the deep coupling of long-term energy storage with new power systems, 2025 may become a historical turning point for energy storage to shift from "scale expansion" to "value creation". In this technological 'transformation', it may lay the foundation for the next 10 years of the energy storage industry landscape.